We bring a paying book of clients, a podcast network and a consulting practice.
$1.0M Year 1 revenue → $3.5M by 2029.
Eric Malzone · Shannon Teranishi
Prepared for Athletech investors and partners · Oct 2026
We bring a paying book of clients, a podcast network and a consulting practice.
$1.0M Year 1 revenue → $3.5M by 2029.
Eric Malzone · Shannon Teranishi
Prepared for Athletech investors and partners · Oct 2026
A new division inside Athletech: our clients, shows and consulting practice, sold through Athletech's list, site, events and sales team.
A 120K segmented email list, ~500K monthly site visitors, an advertiser base, events, editorial and Athletech Disrupt.
Future of Fitness (9th year, 550+ episodes), go-to-market consulting, podcast placements and production, and paying clients on day one.
Go-to-market programs and advisory, ATN PR packages, FoF, Disrupt and network sponsorship, branded shows and new products.
An established business, new recurring revenue and more media to sell, built on Athletech's audience.
Go-to-market programs, strategic advisory and client retainers. More ways to serve Athletech's advertisers and win new commercial partners.
Podcast sponsorships, branded content, network packages and event integrations expand what Athletech can sell. Interviews can also feed ATN editorial.
Future of Fitness and Athletech Disrupt anchor a network targeting seven more shows by 2029. Executive Circle and Discovery Day add further upside, developed with Athletech.
Podcast Collective today, before Athletech: paying clients, a nine-year anchor show, and a pipeline already in proposals.
$250.9K of agency revenue received Jan–Sep 2026, about $27.9K a month. With Future of Fitness sponsorship, 2026 annualizes to $399K.
$358K run-rate under contract as of Oct 2026: four consulting and placements retainers, a production client, and two FoF sponsors.
$416K of weighted open proposals. That covers 57% of the Year 1 revenue still to be won ($727K).
Five defined offerings:
| Tier | What it is | Price | Market comparison |
|---|---|---|---|
| Market entry diagnostic | 4–6 weeks: landscape, target map, partner plan, entry roadmap | $12.5K once | Paid discovery $5–15K |
| Go-to-market program | 9–12 months: Athletech media, podcast presence, partnership pipeline. Plus a 10% success fee, not included in projections. | $12K / mo | Fractional CMO median $10–12K / mo |
| Strategic advisory | Monthly strategy, on-call access, quarterly introductions | $7.5K / mo | Ongoing advisory $3–8.5K / mo |
| Project work | Launch, investor-readiness story, event activation, branded series | $25K each | Strategic projects $12–45K |
| ATN PR package | ATN exposure + quarterly podcast placement + advisory, 12 months | $6.5K / mo | Built from Athletech inventory |
| Revenue line | Today | 2029 |
|---|---|---|
| Consulting and placements | $240K | $1.70M |
| Podcast sponsorship and production | $118K | $795K |
| Athletech PR packages and commissions | – | $605K |
| Proposed new products | – | $415K |
| Total | $358K | $3.51M |
Division contribution, before Athletech overhead. Assumes access to Athletech's distribution and shared infrastructure.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Total costs | $675K | $1.12M | $1.33M |
| Net profit | $340K | $1.06M | $2.18M |
| Net margin | 33.5% | 48.6% | 62.1% |
| Profit pool to Eric & Shannon (35%) | $119K | $370K | $763K |
| Net profit after profit pool | $221K | $688K | $1.42M |
Floor: fewer clients, lower prices, slower sponsorship and later hires. Division profit, before Athletech overhead.
| Year 1 · 2027 | Year 2 · 2028 | Year 3 · 2029 | |
|---|---|---|---|
| Total revenue (Floor) | $563K | $1.18M | $1.89M |
| Total costs | $555K | $855K | $1.12M |
| Net profit, before profit pool | $8K | $328K | $778K |
| Net margin | 1.5% | 27.7% | 41.1% |
| For comparison: Plan revenue | $1.01M | $2.18M | $3.51M |
Plan is the case shown throughout. Floor assumes fewer clients, lower prices, slower sponsorship and higher churn.
| Year 1 driver | Plan | Floor | Rationale for Plan |
|---|---|---|---|
| Go-to-market program price | $12K / mo | $10.5K / mo | Today's quotes are $10.5K; Athletech media and distribution support a higher-value offering |
| Go-to-market programs signed | 3 | 2 | Today ~1 a quarter, all referral; Athletech list adds leads |
| Advisory price / clients | $7.5K × 2 | $5K × 1 | Included without a separate fee today; modeled as a paid offering |
| ATN PR packages signed | 3 | 1 | Lower-priced entry point for brands not ready for a full go-to-market program |
| FoF sponsorship | $9.5K / mo | $5.4K / mo | Floor is today's two sponsors at today's rates |
| Disrupt sponsorship | $3K / mo | $1.5K / mo | Nothing sold today |
| Existing retainer churn | 25% | 40% | Applied to the current book |
FoF and Disrupt anchor the network. Partner shows split sponsorship 50/50 with the house, growing to seven by 2029.
| Show | Host | Deal | Status | Start |
|---|---|---|---|---|
| Future of Fitness | Eric Malzone | Eric-owned; licensing arrangement with Athletech to be agreed | Live, 9th year | Jan 2027 |
| Athletech Disrupt | Eric + Eddie | Athletech-owned; we build, manage, sell | Live, no sponsors yet | Jan 2027 |
| Fitness Business Podcast | Justin Tamsett | Proposed JV: 50/50 sponsorship; we produce the show | Yes in principle | Feb 2027 |
| DNA of Things | Jeremy Koenig | JV; Jeremy is part of the network team | Expected | Feb 2027 |
| Five more partner shows, incl. a Spanish-language show | TBD | JV or build | Target | 2028–2029 |
Eric and Shannon co-lead as co-founders. New hires are phased in as client volume, production and sponsorship grow.
| Role | Annual cost | Starts | What it unlocks |
|---|---|---|---|
| Media Director & Producer | $90K | Jul 2027 | Brings production in-house, cutting per-show costs |
| Growth Media Manager | $78K | Oct 2027 | Audience ahead of 2028 sponsorship rate increases |
| Account Manager & Client Delivery | $66K | Oct 2027 | Consulting clients near eight in Q4 2027 |
| Sponsorship Sales | $78K + comm. | Jan 2028 | Multi-show deals, higher network rates, Disrupt growth |
| Placement Specialist #2 | $42K | Apr 2028 | Placement volume past current team capacity |
| Business Development | $75K + comm. | Oct 2028 | Builds the 2029 pipeline as consulting volume grows. |
| Ad hoc contractors | $30K | Jan 2028 | Flexible capacity for production and delivery peaks |
| Annual cost at full staffing | $459K | Sales commission: 10% of revenue growth in each seller's lines after they start |
We bring the clients, relationships and delivery. Athletech brings the audience, commercial reach and infrastructure to scale. The plan assumes these resources; specific commitments will be agreed together before launch.
| Athletech resource | How we'd use it | What it unlocks |
|---|---|---|
| Email list (120K, segmented) | A set number of sends each month for consulting, the network and clients | Consulting leads, PR packages and network growth |
| Website (~500K monthly visitors) | A network page, podcast of the week and show promotion | Audience reach and network sponsorship |
| Advertiser relationships | Access to sell to current advertisers, with agreed rules on who gets credit for each sale | New consulting and PR clients |
| Sponsorship sales support | Athletech seller time on network, Disrupt and FoF bundles until our own sponsorship hire starts | Sponsorship and branded episode revenue |
| Events | Event sponsorship packages, live podcast activations, Eric hosting opportunities and Executive Circle gatherings | PR packages, inventory commission and new products |
| Back office | Invoicing, collections, bookkeeping, contracts and legal | More team time on clients and revenue |
Target launch: January 2027. Revenue covers monthly cost by March, and cumulative profit turns positive by May. The $500K covers a slower start, hiring ahead of demand and client payment timing.
Agree to move forward with the partnership. Together, we'll finalize the capital, founder terms, operating structure and Athletech commitments before launch.
Current retainers, production client and FoF sponsors move into the division.
Jan 2027Diagnostics, go-to-market, advisory and PR packages sold through Athletech's list from day one; first new clients billing by March.
Jan 2027Fitness Business Podcast and DNA of Things are targeted to join FoF and Disrupt.
Feb 2027Producer, then Growth and Account Manager as clients near eight.
Jul–Oct 2027